07 February 2018

Beckers Group Launches Coatings Trend Collection

Beckers Group just launched this year’s global trend collection for consumer electronics and lifestyle appliances. 

The portfolio, called The Search, offers consumer brand companies an opportunity to extensively explore Beckers’ latest colors, innovative technologies, and special tactile effects. The samples are presented in three main themes – Connect, Reflect and Visualize – and illustrate trends for 2019/20. The Beckers design team presents the collection to customers during roadshows in early spring. Interested parties can contact [email protected] for more information about The Search or to make an appointment. The trend collection trailer can be viewed here: http://beckers.link/cdf-trend.

Christian Vogel, President Industrial Coatings at Beckers says: “For our customers in the trend-driven and fast-changing consumer electronics and lifestyle appliance industry, the look and feel of their products are key differentiators. Beckers’ consumer finishes add significant value through creative and innovative surfaces.”

Linda Snis, Global Design Manager, adds: “Our new trend collection plays with contrasts: we connect different elements to deliver visionary coating trends for our customers to choose from.”

About Beckers Consumer Design Finishes

Beckers’ Consumer Design Finishes business line creates highly innovative coatings for the fast-changing and trend-driven consumer market to transform devices into the lifestyle products of tomorrow. Products in this business require specially designed coatings, as they need to withstand everyday contact with consumers. Our coatings fulfill the highest standards, for example with regard to boiling-water-, fingerprint- or polishing resistance and thus enhance the end-user experience by combining attractive visual effects and tactility with outstanding functional properties.

If you have questions or require further information, please contact our press office in Berlin [email protected]