Beckers Group Launches Consumer Design Finishes Trend Collection
Beckers Group’s business line Consumer Design Finishes just launched this year’s global trend collection for consumer electronics and lifestyle appliances.
The portfolio, called Layered Dimensions, offers consumer brand companies an opportunity to extensively explore Beckers’ latest colours, innovative technologies, and special effects. Layered Dimensions targets trends for 2018/19 and is presented during a roadshow this spring. Interested parties can contact info-cdf(at)beckers-group.com for more information or to make an appointment.
“In the trend-driven and fast-changing consumer electronics and lifestyle appliance markets, the look and feel of a product are key differentiators. Inspiring our customers every year with innovative visual and tactile effects is an integral part of our service offering," says Christian Vogel, President Industrial Coatings at Beckers.
“The core of Consumer Design Finishes is to add value through creative surfaces. Thus we are continuously exploring macro trends to offer our customers innovative designs to enhance their portfolio for consumers. Layered Dimensions is the result of this process,” says Linda Snis, Global Design Manager at Beckers Sweden.
About Beckers Group
The Beckers Group is a leading worldwide supplier of industrial coatings and the global market leader of coil coatings. Beckers is focused on developing sustainable coatings – our vision is to become the most sustainable industrial coatings company in the world. Our expertise is based on our long history dating back over 150 years. Our organization is global, ensuring fast service to customers from 24 locations in 19 countries with worldwide around 1,800 employees.
About Beckers Consumer Design Finishes
Beckers’ Consumer Design Finishes business line creates highly innovative coatings for the fast-changing and trend-driven consumer market to transform devices into the lifestyle products of tomorrow. Products in this business require specially designed coatings, as they need to withstand everyday contact with consumers. Our coatings fulfil the highest standards, for example with regard to boiling-water-, fingerprint- or polishing resistance and thus enhance the end-user experience by combining attractive visual effects and tactility with outstanding functional properties.