Our vision and values

Our vision

Beckers is a private coatings company that develops environmentally compatible paint systems. Our expertise is based on our long history dating back over 150 years. Our organization is global, ensuring fast service to customers from 23 locations in 17 countries.

Our owner has defined a clear vision for the company based on corporate values, a long-term competitive edge, growth and profitability.


I want Beckers to set the standards in our industry segments, to leverage our outstanding customer relationships, to secure a leading innovative edge and foster a culture always striving for the best solutions for our customers, our company and society at large.


Jenny Lindén Urnes, Lindéngruppen AB Owner


We aim to be the industry leader in strategically chosen market segments and regions. We want our customers to hold us in high esteem for our dedication and our professionalism and be known as the most sustainable coatings company. We also want to grow to become a place with a strong performance culture and be an Employer of Choice.


Our purpose

We will transform our industry by developing solutions that give surface a new meaning and create maximum positive impact for our customers, for society and the planet.

Our values

Our values represent the foundation for all guiding principles shaping Beckers’ culture. They allow us to determine what guides our priorities, actions and behaviour within the organization; they are long-term and define the character of the company.

Beckers’ core values are:

Beckers Value Icons

At Beckers, we also share a common culture that creates the foundation of our strategy.

Our culture means for us:
  • Providing sustainable solutions for our customers that create value
  • Acting as a true team towards our shared goals
  • Building on our history to ensure continued success
  • Being guided by the moral compass of a responsible company

Our Code of Conduct

The key ethical principles that guide us in our daily business are described in our Code of Conduct, which applies at all levels within our company. It includes respect for human rights, labor standards, environmental standards and anti-corruption, as defined in the United Nations Global Compact.

Appendixes to the Beckers Code of Conduct:

The Beckers Group Code of Conduct covers the following key parts:

  • Legal Compliance
  • Human Rights
  • Accounting and Reporting
  • Business Ethics
  • Conflicts of Interest, Gifts and Bribes
  • Confidentiality
  • Data Privacy
  • Workplace Practices
  • Environment
  • Community Involvement
  • Suppliers
  • Compliance and Reporting of Misconduct
UK Modern Slavery Statement

For more information, please download the Beckers UK Modern Slavery statement.

Compliance and Reporting Misconduct

Our policy is to support open and fair discussion of issues and concerns. Our employees are encouraged and expected to report any incidents of non-compliance or suspected non-compliance with our Code of Conduct. We have established several “whistle blowing” channels to protect the anonymity and confidentiality of those reporting.
The internal and external reporting channels are shown below:

Internal Contacts:

Olivier Laune, Chief Financial Officer and Compliance Officer
[email protected] 
+33 4 82 25 03 49
Beckers Group
63 Quai Charles de Gaulle
69006 Lyon

Elise Martello, General Counsel
[email protected]
+49 3 07 70 19 07 24
Beckers Group
Kurfürstendamm 57
10707 Berlin

For those who prefer to submit an anonymous report to an independent contact point, you are encouraged to use the local telephone hotlines or online web portal provided by independent provider, EthicsPoint. This externally hosted web portal, including a full list of local telephone hotlines, can be accessed by using the following link: 


Additional External Contact: 

Ragnar Lindqvist
+46 42 489 22 17
[email protected]
Ragnar Lindqvist Advokat AB
Södra Storgatan 7