Our Vision

The management of Beckers Group has defined a clear vision for the company based on corporate values, a long-term competitive edge, growth and profitability.

“I want the Beckers Group to set the standards in our industry segments, to leverage our valuable customer relationships, to secure a leading innovative edge and foster a culture always striving for the best possible solutions for our customers, our group and our environment.” 


Jenny Lindén Urnes

Lindéngruppen AB Owner and Chairman


“We aim to be the industry leader in strategically chosen market segments and regions. We want our customers to hold us in high esteem for our dedication and our professionalism and be known as the most sustainable coatings company. We also want to grow to become a place with a strong performance culture and be an Employer of Choice."


Dr. Boris Gorella 

CEO Beckers Group